Organic Social Management

I manage your social presence from strategy through execution, creating content calendars and day-to-day content that keep your brand consistent, intentional, and on-message. Every post has a purpose, from building awareness and engagement to supporting your broader marketing goals.

What’s included:

  • Content Pillar Development

  • Monthly Content Calendar Planning

  • Content Ideas & Copywriting

  • Publishing & Scheduling

  • Community Engagement

  • Performance Tracking & Adjustment

Services

Paid Media Management

I build and manage paid campaigns designed to reach the right audience, support the customer journey, and drive measurable results. From targeting and asset creation to testing, optimization, and reporting, every element works together around a clear business goal

What's included:

  • Audience Targeting & Positioning

  • Campaign Setup & Launch

  • Creative for Ads

  • A/B Testing

  • Budget Optimization

  • Performance Tracking & Reporting

Email & SMS Marketing

Growing your existing audience into an engaged customer base through thoughtful messaging, targeted campaigns, and strategic automation.

I build campaigns utilizing your native software that are timely, segmented, and tied to real business goals, from the first welcome message to ongoing engagement.

What's included

  • Audience Segmentation

  • Campaign Calendar & Strategy

  • Copywriting & Design 

  • Automated & One Time Campaigns

  • Performance Reporting & Optimization

Public Relations & Media Advertising

Creating the stories, pitches, and press moments that put your brand in front of the right people, backed by advertising recommendations and the creative behind them. I develop campaign-driven PR around launches, events, and key initiatives, pairing press outreach with paid and earned advertising support so visibility feels earned, well-timed, and reinforced.

What's included:

  • Press Materials & Messaging

  • Media Outreach & Pitching

  • Advertising & Placement Support

  • Event & Launch PR Support

  • Coverage Tracking & Recaps

Brand Strategy & Positioning

The strongest brands know exactly what story they’re telling. I help you define yours, from your positioning and messaging to how it shows up visually and across every customer touchpoint.

What's included:

  • Brand Positioning & Messaging

  • Visual Identity Direction

  • Brand Guidelines Development

  • Competitive Market Analysis

Brand & Product Launch

From positioning to launch, turning a new property amenity, product, or space into something people actually pay attention to. I've led positioning, and go-to-market for launches like a resort's new Event Center and luxury fitness club, from early strategy through the campaign that actually got people in the door.

What's included:

  • Positioning & Branding

  • Go-to-Market Strategy

  • Launch Messaging & Campaign Development

  • Post-Launch Results Review

Creative Direction & Execution

Bringing campaigns and collateral to life so every touchpoint, digital or print, feels considered and on brand. I am available to art direct campaigns, create collateral, and content and see them through to final files. Every touchpoint, digital or print will be consistently on brand.

What's included:

  • Campaign Concepting

  • Print & Digital Collateral Direction

  • Signage & Sales Material 

  • Digital Ad Design 

  • Vendor & Production Coordination

Project-Based Engagements

For teams that need focused expertise without a retainer, I offer project-based support, stepping in on a specific campaign, launch, or initiative and integrating seamlessly with your team for as long as the project needs.

Process

With over 10 years of experience working in marketing, I have developed a process that will help keep us all on track as we develop and launch your marketing efforts. Here is how we’d work together - from first call to live campaign:

  1. Discovery Call

    A free 30-minute call to discuss your project, goals, and where you need support.

  2. Proposal

    You'll get a clear proposal outlining scope, deliverables, timeline, and pricing.

  3. Build

    Strategy, content, and creative get built against a shared calendar, with regular check-ins so nothing surprises you.

  4. Launch & Report

    Campaigns go live, performance gets tracked against the goals we set, and we adjust based on what's working.

FAQs

  • You can instantly book a discovery call during my available times listed. For other inquiries, please allow up to 24 hours for a response.

  • Of course! Please let me know what services you are interested in and we can create a custom package.

  • Please check out my portfolio and about page for more information.

  • Brand assets, logos, any guidelines if applicable, and logins!

  • I have worked with hospitality, lifestyle, fitness and wellness, and event center brands. I am happy to work with your business’s needs!

Something Else In Mind?

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*Photo by Studio Brightroom